Licensing
Your home of strong brands
Where products get emotionalized by passionated professionals
BML has been acting as a full-service licensing agency since 1983 with extensive experience in the field of children's, entertainment, celebrity and lifestyle brands. Both the mediation of brand cooperations such as PLAYMOBIL x ZARA or Janosch x dm, as well as the brand development in German-speaking countries, such as Frida Kahlo (nominated as "Celebrity Brand of the Year 2022 & 2023") are part of the core business.
As a licensing agency, BML currently represents brands such as "Schleich", "Care Bears", "Frida Kahlo“, "Moomin", "BIG Bobby Car", "mdr" and "OGGY OGGY". It also acts as rights holder for the own and in-house brands "Janosch," "Storm of Love," "Einstein High" and "Das Boot.
Brands
Our brands make hearts beat faster, create stories in heads and unique moments.
News
Cookbook "Einfach in die Pfanne!” with Christian Henze
Winning Moves x PLAYMOBIL
Tiger and Bear plant the "Tiger Duck Forest" in Panama and become ambassadors for climate protection. Everyone can be part of it!
Based on the story, the approach to this new passion project has now been developed: together with the Hamburg-based cooperative "The Generation Forest" and as a large number of supporters, Tiger and Bear are creating a new rainforest in Panama, the Tiger Duck Forest.
Frida Kahlo x Escapulario as brand presenter at the BRANDmate stand / Insights-X
OGGY OGGY becomes part of the Tonies family and launches in France
The Moomins celebrate their 80th anniversary with the motto: "The door is always open"
Show cases
PLAYMOBIL, Masha and the Bear, Moomin, Carebears, emoji® – The Iconic Brand, Janosch, Panini, BIG-Bobby-Car, Bud Spencer & Terence Hill and much more. Our brands make hearts beat faster, create stories in people's minds and produce unique moments.